Audience measurement : broadcasters call for concrete obligations on platforms
Facing up to platforms, representatives of private and public TV channels, streamers and advertising agencies in Brussels are calling for a level playing field when it comes to audience measurement. To this end, they believe that the European Commission should adopt guidelines based on the (...)
Site référencé: Electron Libre
High-Tech, Médias, Politique, Audience, DMA, Media Freedom Act, Publicité, Télévision, Union Européenne
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