Audience measurement : broadcasters call for concrete obligations on platforms
Facing up to platforms, representatives of private and public TV channels, streamers and advertising agencies in Brussels are calling for a level playing field when it comes to audience measurement. To this end, they believe that the European Commission should adopt guidelines based on the (...)
Site référencé: Electron Libre
High-Tech, Médias, Politique, Audience, DMA, Media Freedom Act, Publicité, Télévision, Union Européenne
Electron Libre
Meta annonce 1 milliard de téléchargements pour Llama, son modèle d’IA
18/03/2025
Village Roadshow Entertainment Group dépose le bilan aux États-Unis
17/03/2025
50 parlementaires européens opposés aux déclarations de Donald Trump sur la directive SMA
17/03/2025
AmCham : « The transatlantic relationship is the most mutually beneficial in the world ».
17/03/2025
AmCham : « La relation transatlantique est la plus mutuellement bénéfique au monde »
17/03/2025
Metavers and video games, the underground phenomenon that’s gaining momentum
17/03/2025
